Caroline is
a designer, artist, and leader

Caroline is a
designer, artist,
and leader

Caroline is a designer,
artist, and leader

I’m Caroline Yunny Luu. I’m based in San Francisco, raised in Cerritos, and always traveling through food, books, and music.

I love creativity and the practice of bringing imagination to life. My perspective is influenced by psychology, living systems, and service. I majored in Psychology and Social Behavior and minored in Biology and Management at UC Irvine. I also have a background in service design in private EdTech. These experiences taught me a sense of hospitality and service while I explored scale and impact.

As a designer, I love exploring systems; to be the bird that flies around, seeing how forests connect to rivers, and how islands are actually chains of the same landmass. I also love going into the plumbing and locating where the holdup is. These points of view drive my ability to craft high-leverage solutions, innovate at scale, and guide people toward new futures. I sometimes write about design and systems thinking on Systems at Play (Past writing on Medium).

As a leader, I lead by creating conditions for intrinsic learning and self-inquiry through asking questions and advocating for growth opportunities. As a mentor, I offer perspective and principles that encourage long-term thinking.

Great to meet you. Leave a message at carieluu@gmail.com.

Roles: Product Designer, Interim Design Manager

Skills: Systems thinking, Design operations, Interaction design, Prototyping, Design systems, Product strategy, Mentorship, Workshop facilitation

Tools: Figma, Lovable, v0, Product analytics tools, User research tools: User interviews, Learning Cursor and Claude Code

Work history

University of California–Irvine

B.A. Psychology and Social Behavior
Minors in Biology and Management

nCino (formerly SimpleNexus)

2022 – 2024

As a senior product designer and interim manager, I launched Admin User Management redesign for enterprise teams, an eVault and eSign enterprise platform for asset management, and a design workshop focused on design system and strategy alignment.

Underbelly Agency (Meta, Vivint, Progressive Leasing)

2021 – 2022

As an agency designer, I helped B2C clients research, design, launch, and test projects to expand to new markets, save money on costly user problems, or grow user engagement. Worked with client teams in social media, home security and surveillance, financial leasing, and internal tooling.

Systems at Play (Freelance)

2020 – 2022

Product and brand design for startups and small businesses

Verdi: Vision + UX design for AI-native PM copilot

DoinGud: Design systems + mobile product design

Dared My: HTML/CSS development + UX design

Macy's.com

2019 – 2020

As a CRM Marketing Analyst, I created email marketing campaigns and personalized them for 16M accounts.

One Mind Learning (Startup)

2014 – 2018

Early employee in a startup. As a service and education designer and teacher, I personalized and tested learning programs. Ventured into product design for an EdTech game.

Outside of work

I create through a different lens, YUNNY STUDIOS, hosting immersive art experiences focused on emotional wellness. I'm a long distance runner, seasonal snowboarder, an experimental cook, and a writer exploring psychology, creativity, and living systems change at YUNNY Notes. Other roles I treasure are big sister, eldest daughter, friend, cousin, mentor, and life partner.

San Francisco, CA

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Caroline is a designer, artist, and leader