Designer and founder with strengths in systems thinking and workshop facilitation
My past lives in service design, personalized education, and marketing allow me to create holistic, scalable solutions for horizontal problems with a sense of strategy, clarity, and care.
I build tools and teams to enable more time, energy, joy, and trust. Interested in creating agentic products. Writing a series on systems thinking.
Admin tools at B2B2C fintech to land our largest client contract
Selected to led design and scale core tools in 6 months on a new team. Stressful and unclear but we created role-based permissions and user management fit for rollout of national and regional teams.
Collabed with users, tech leads, and many teams while keeping executives looped in. Result was modular, cohesive, and compatible with legacy architecture and emerging design patterns.
Big banking at B2B2C fintech from 0 to 1 to marketshare
Led design for new vertical and products. As we built a mortgage bank, I was selected to be interim design manager, leading design strategy. We built a reputation as the most intuitive eVault experience on the market.
When clients weren’t biting, we learned we had to bundle, so we quickly built an eSign product. Our team landed 5+ clients from competitors since launch and achieved government and industry approval in my 2 years there.
AI-UX for Copilot to de-risk business bets for Junior PMs
3 months on an AI-first product. Built prototypes of how to visualize opportunities. Audited for trust between AI and user to promote exploration and upskilling.
Startup madness led to defunctity but this ignited my love and research for agentic tools.